Saturday, September 15, 2007
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I thought that MOCCA had finally decided to stop putting out ads with sexual references (please refer to previous entries for thoughts on MOCCA), but I was wrong. The latest advertisement is more catchy than ever, and I'm sure most people have seen it, which features a very muscular man in tight underwear promoting his house.
Is there really a need to use sex to sell? Aren't there any other ways? For TV addicts like me, I'm sure they have seen all three advertisements that MOCCA put out. With the exception of the second ad (featuring a woman finding her dog), all its ads have been explicit to quite a large extent considering children are part of the television audience as well. What is this going to make them think? Young people are especially susceptible to new ideas and values, and if the television emphasizes on all the wrong things, it won't be a surprise if they pick up the wrong things as well.
It's not that difficult to release an advertisement which promotes good values. Take for example the memorable "do not take drugs" advertisement aired quite some time ago. (The message spread was that if one does drugs, it is not only that person who will suffer. Their family, friends and loved ones will suffer more than them.) While I understand that advertisers usually turn to sex as it sells and it's catchy, I think they should think about the audience they're putting out this advertisement too. It's okay if such advertisements are aired on channels seldom watched by children, such as Channel NewsAsia (which is also a generalisation, by the way, because there are some children who do watch that channel). Another alternative would be to air it during hours when most children would be in bed sleeping.
I think this calls for further censorship on the quality of the advertisements aired on television. One must not be selfish and consider only the company's profits, but take into consideration its impact on society as well.
-when are you
coming back? ;
